FBC was established in 2011. While the firm’s initial focus was on retail, fashion and apparel industries, it soon broadened its industry expertise to include those that represent the excellence of Italian culture and history. That is food, fashion and lifestyle. In addition, FBC also assists Chinese companies as they prepare to make the transition from local to global and especially with Italian market entry, whether it be through acquisition, merger or start up. Through FBC’s years of experience and understanding of how to work in China and with the Chinese at all levels, they are able to help their clients minimize their risk and avoid common mistakes associated with entering new markets.