Case Study: Fashionwebimp2017-06-01T08:27:00+00:00
Case Study: Market Entry and Business Development with a Local Partner
Market assessment including brand positioning vs local and foreign competitors. Assessment of any required product and strategy change to adapt the offer to the market. Definition of the cooperation model with the local partner.
Product positioning and best marketing and communication strategies. Best location for shop opening (street or mall) in the selected cities. Opening plan (owned shops/ franchising/licensees).
Closing of the cooperation agreements with the selected partners. Opening of point of sales. Management of the point of sales. Definition and implementation of the marketing and sales strategies. Channel management. Input on products and price policies.
While maintaining its strong brand identity, the company opened 15 points of sales in 2 years (of which 2 owned) and 8 department store corners. Company successfully integrated their proprietary know-how with market information in terms of customers profile and distribution. Creation of a strong brand awareness among Chinese consumers that helped boost store visits and turnover.